Olympic Spirit or Spirits?

Tip of the old hat to Seth Godin for pointing out a great (?) example of the kind of marketing jibberish that plagues the industry and makes us seem like absolute wankers to many in the general public.

Cribbing from this post, here’s a quote from Lord Coe on the subject of the just unvieled London 2012 Olympic logo:

"This is the vision at the very heart of our brand," said London 2012 organising committee chairman Seb Coe."It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world. It is an invitation to take part and be involved."

Here’s the logo that is being referred to:

The logo is to hangovers as Lord Coe’s words are to drunken slur-mons.

Tags: , , ,


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s